On "Boys" and Toxic Masculinity
For my final project, I’m taking a look at Charli XCX’s viral music video for her hyperpop song “Boys.” The music video itself was original, but many aspects of it were borrowed from ongoing trends in celebrity, color choice and masculinity. The instant virality of “Boys” can be attributed to — quite obviously —the boys in the music video. Or more so, what they’re doing: yes, they’re objectively hot, but they’re also poking fun at gender roles. Sculpted, shirtless boys are depicted holding chainsaws and biting into pancakes— but they do so with a hint of wholesomeness, a grin emerging from their face. In this aspect, part of “Boys” digital popularity is due to its nuanced, almost parodic representation of masculinity and male happiness; the music video, released in 2017, came at a time when our systems of patriarchy were being reckoned with as the MeToo movement gained traction and conversations around toxic masculinity started happening. Thus, we can look to th...